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| | | Article Name : | | | Determinants of Green Innovations in the Theoretical Context | | Author Name : | | | Aseda Banushaj, Gentian Picari | | Publisher : | | | Bridge Center | | Article URL : |  | | | Abstract : | | | The green economy makes it possible to address significant environmental issues of regional, national, and international significance by establishing a sustainable economy built on the most economical use of natural resources in an environmentally friendly manner. Green practices can be used to lower carbon emissions, slow down the deterioration of the environment, increase food security, and improve energy and resource efficiency. Consequently, this procedure can boost a company's competitiveness by enabling it to leverage contemporary technology to create green business models that expand its ability to participate in GVC and by enhancing its market accessibility, particularly in light of new global environmental regulations. Greening MSMEs builds a resilient economy that improves living standards and helps to create jobs in green industries. "The creation or implementation of innovations, significant improvement of products (goods and services), processes, marketing methods, organizational structures, and institutional adaptation, which intentionally or unintentionally lead to environmental improvements compared to competitive alternatives" is the definition of "green innovation," according to the OECD (2009: 19). The analysis of the factors influencing green innovations within a theoretical framework is the primary goal of this study. Since the critical review of the literature, the analysis of the results of previous studies, and the creation of the conceptual model of the relationships between the variables are all predicated on the qualitative analysis, the methodology is primarily qualitative. The qualitative assessment will be conducted in order to address the issue as effectively as possible and to draw conclusions that are both reliable and generalizable in the lack of prior research on the factors that determine green innovations. | | Keywords : | | | Green Economy, Green Innovations, Driving Forces, Barriers, Environmental challenges |
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