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| | | Article Name : | | | Impact of Augmented Reality (AR) and Virtual Reality (VR) on Online Shopping Trends in India: A Conceptual Approach | | Author Name : | | | Ranbir Singh | | Publisher : | | | Bridge Center | | Article URL : |  | | | Abstract : | | | This research study analyzes the potentially game-changing effects that augmented reality (AR) and virtual reality (VR) could have on the rapidly expanding industry of online commerce in India. AR and VR stand for augmented reality and virtual reality, respectively. Augmented reality, abbreviated as AR, and virtual reality, abbreviated as VR, are both acronyms that stand for their respective concepts. The adoption of these immersive technologies is altering the behavior of customers, the dynamics of the market, and the overall shopping experience as the e-commerce industry continues to see considerable shifts. By conducting a thorough analysis of current trends, obstacles, and future potential in the Indian internet retail market, this study aims to offer crucial insights that businesses, policymakers, and researchers working in that field may use. The analysis will be undertaken with the intention of providing essential insights. | | Keywords : | | | Augmented Reality (AR), Virtual Reality (VR), E-Commerce, Consumer Behaviour, Shopping Experiences |
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