European Academic Research ISSN 2286-4822
ISSN-L 2286-4822
Impact Factor: 3.4546 (UIF)
DRJI Value : 5.9 (B+)
Article Details :
Article Name :
Study on the Influential Factors of Consumers' Purchase of Carbon Labelled Products
Author Name :
Tingyi Yang, Jingzhe Li
Publisher :
Bridge Center
Article URL :
Abstract :
With the rapid development of social economy, various environmental problems have become increasingly prominent. In particular, the global climate change has aroused widespread concern all over the world. In order to guide consumers to select lower carbon products, the carbon label system has been established gradually. However, only when carbon label products are purchased can consumers contribute to the low-carbon economy. Therefore, the research aim of this paper is to explore the factors that affect consumers' willingness to buy carbon label products, and to provide valuable market research reports and practical suggestions for the establishment of carbon label system in China in the future. Firstly, through descriptive analysis, the respondents' low-carbon awareness, carbon label cognition, low-carbon consumption view, carbon label reliability Purchase intention and low-carbon consumption perceived effectiveness were investigated; then, factor analysis is carried out on the items, and four common factors are put forward, which are included as independent variables in the multivariate linear regression model. Results show that benefit awareness and cognitive reliability have a significant impact on purchase intention, and the impact is positive.
Keywords :
carbon labeling, willingness to pay, low carbon, purchase
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